Advertise with us

On land, on board or online, TAP helps your brand go further.

For more than 70 years, TAP Air Portugal has been the leading air transport provider in the domestic market, with a strategy that has always been geared towards exceeding Customer expectations. We seek to offer our passengers the best travel solutions, adding more and more value to our product.

Take advantage of this opportunity to promote your products and/or services through different advertising media reaching more than 16 million passengers.

Submit your proposal to anuncie@tap.pt.

Why advertise with TAP?

16
million
Passengers in 2018
Aditional information
Data from 2018.
TAP.Institutional.ToolTips.CloseButton
54%
Men
46%
Women
Aditional information
Data from 2018.
TAP.Institutional.ToolTips.CloseButton
12 031 174
Medium haul flights
3 743 057
Long haul flights
Extra Info
Data from 2018.
TAP.Institutional.ToolTips.CloseButton
< 25 Years
|
20.35 %
26-35 Years
|
21.74 %
36-45 Years
|
19.61 %
46-55 Years
|
16.78 %
56-65 Years
|
12.76 %
> 66 Years
|
8.75 %
For more than 70 years, TAP Air Portugal has been the leading air transport provider in the domestic market, with a strategy that has always been geared towards exceeding Customer expectations. We seek to offer our passengers the best travel solutions, adding more and more value to our product.

Take advantage of this opportunity to promote your products and/or services through different advertising media reaching more than 16 million passengers.

Submit your proposal to anuncie@tap.pt.

Air channel

Budgets contingent on consultation.

Meal trays

Card placement on meal trays served on board. 
Possible segmentation by route.

Minimum circulation period: 1 week
Average exposure time: 30 minutes
Prices / per week:

  Short Haul Long Haul
Economy Class 9.000€ (average 20.000 pax/week)  Segmentation possible departing from Lisbon to:
  • EUA: 7.500€ (average 7.000 pax/week)
  • Africa: 5.000€ (average 11.000 pax/week)
  • Brazil: 11.500€ (average 14.500 pax/week)
Executive Class 6.500€ (average 14.600 pax/week)   Subject to evaluation
Prices do not include VAT.

Information regarding volume of passengers reached per destination is available upon consultation.

Audio channels

Spot placement on audio channels provided by TAP on long haul fleet (A330 / A340). Channel sponsorship possible.

Minimum circulation period: 2 months
Fleet: A330 and A340

  Spot  Audio channel sponsorship 
Price €3.500 / month /channel €5.000 / month 
Offer Up to 2 spots / hour


Logo / brand display in UP Magazine  
2 X 20-second spots plus mention at beginning and end of channel broadcast

Logo / brand display in UP

30-second promotion on Air Channel
Materials delivered 45 days in advance. Depending on the aircraft, this may vary between 30 and 45 days in advance. Progressive discount per number of channels/cycles.

Prices do not include VAT.

Sandwich boxes

Minimum output: 250,000 units 
Average circulation time: 1 month
Average exposure time: 30 minutes
Available colours: up to 6 colours 
Price: €6.000

Prices do not include VAT.

Headrests

Advertiser brand name on all headrests in Economy Class on long haul routes.

Minimum output: 300,000 units
Circulation time: 1 to 2 months
Average exposure time: flight duration (variable) 
Prices: €10.600
Prices do not include VAT.

Additional details: final artwork provided by the customer. Production at the TAP supplier due to technical and safety requirements.

Seat pocket brochures

Placement of brochures and sampling on all aeroplane seats. Possible segmentation by route and by class.

Price/Long-haul/month: 
Business Class - Subject to evaluation.
Economy Class - Segmentation possible departing from Lisbon.
Per brochure - €2.5/unit (departing from Lisbon airport).
Per brochure - €5/unit (departing from other airports - subject to evaluation).

Quantity to be defined varies according to the destination and aircraft capacity.
Prices do not include VAT.

Boarding pass holder

Minimum output: 5,000 units 
Average circulation time: 1 month
Average exposure time: 30 minutes
Available colours: up to 4 colours 
Price: €10.000

Prices do not include VAT.

Movie sponsorship

Placement of advertiser brand name as sponsor of one of the movies on the TAP entertainment channel. 
Display on individual seat screen.
Exclusively on long haul fleet. 

Minimum circulation period: 1 month
Average time of each placement: 30 seconds
Price: €10.000 per month
Placement cost: Digital $180 / title
Deadline: materials delivered 45 days in advance

Up Magazine

Bilingual magazine on board all TAP Air Portugal and TAP Express regular flights. Magazine editorial focuses on the best things to do in Portugal, as well as the most interesting world events, especially in the destination cities cover theme. Magazine is also available for download on the TAP app, in the Digital Kiosk area.

Average exposure time: 1 to 2 hours (variable according to flight duration)
Minimum publication period: 1 month
Circulation: 60,000 copies
Readership: 1 million

Deadlines

  • Publication: 1st day of the month
  • Confirmation of interest: 4 weeks prior to publication
  • Delivery of materials: 3 weeks prior to publication

See UP Magazine price chart .

Prices do not include VAT.

On-board sampling

Possible launch of your products on board our aircraft. Proposal and respective valuation will be assessed individually.

On-board wipes

  Economy Class  Executive Class 
Support Presentation of scented wipes, available in the toilets Presentation of scented wipes on meal trays, exclusive to tap|executive on long haul routes  
Minimum output 150,000 units 300,000 units
Average circulation time  2 months 2 months
Average exposure time 10 minutes  10 minutes
Price
  • 1 color: €17.500
  • 2/4 colours: upon consultation
  • 1 color: €27.500
  • 2/4 cores: upon consultation
Prices do not include VAT.