What is the TAP Air Portugal Affiliate Program?
Affiliate marketing is a performance-based marketing strategy where individuals or businesses (affiliates) earn commissions by promoting products or services of a company (advertiser). In the case of TAP Air Portugal, it involves partners promoting TAP's flights and services, earning commissions for successful sales through their marketing efforts.
Who can join the TAP Air Portugal Affiliate Program?
The TAP Air Portugal Affiliate Program is open to individuals and businesses who have relevant platforms such as websites, blogs, or social media channels with an audience interested in travel, flights, and related services. Anyone with a strong online presence and the ability to promote TAP Air Portugal effectively can join the program.
Which parties are involved in the TAP Air Portugal Affiliate Program?
Four main parties are involved:
- TAP Air Portugal: referred to as 'dealer', 'brand' or 'advertiser';
- Platform: the tool used to track, generate reports, payments and list offers and campaigns for the affiliate to choose from;
- You: the webmaster/network, also referred to as 'the affiliate';
- End user: the visitor(s)/customer(s)/subscriber(s) who buy tickets/services/products online at flytap.com.
Will I work directly with TAP Air Portugal?
Yes, as a member of the TAP Air Portugal Affiliate Program, you will have the opportunity to work directly with TAP Air Portugal. The program provides a direct partnership between affiliates and the airline E-commerce and Digital team, allowing for effective communication, collaboration, and support to maximize the success of the partnership.
How can I sign up for the TAP Air Portugal Affiliate Program?
Signing up for the TAP Air Portugal Affiliate Program is easy. You can contact us directly via the email affiliation@flytap.com or register directly here. Once your application is approved, you will gain access to the program's resources, including tracking links, marketing materials, and commission tracking tools. Start earning commissions today by promoting TAP Air Portugal!
How are sales validated and which sales are considered valid in the TAP Air Portugal Affiliate Program?
In the TAP Air Portugal Affiliate Program, sales are validated based on certain criteria. Valid sales are determined through a time to action of 180 seconds, a maximum 7-day cookie duration for approved sales, and a last-click attribution model. Additionally, sales data is cross-referenced with the company's internal system to ensure accuracy and integrity in the validation process.
What kind of content is expected to be available on the platform?
In the TAP Air Portugal Affiliate Program, the platform expects a variety of content related to travel, flights, destinations, and the services offered by TAP Air Portugal. This can include banners of always-on campaigns and one-off campaigns, text links and engaging multimedia content. The goal is to provide valuable and engaging information to the audience while promoting TAP Air Portugal's products and services.
What kind of traffic sources are allowed and forbidden?
The TAP Air Portugal Affiliate Program allows the following traffic sources: cashback, coupon websites, and travel content. However, the program prohibits the use of pop-up/click-under ads, search engine marketing (SEM), brand bidding, marketplaces, doorway pages, toolbar promotions, and adult content. Affiliates should adhere to these guidelines to ensure compliance and maintain a successful partnership with TAP Air Portugal.
What traffic sources require prior approval?
In the TAP Air Portugal Affiliate Program certain traffic sources require prior approval. These include email marketing, social media, incentive-based promotions, and YouTube channels. If you wish to utilize any of these traffic sources, you must send a preview to affiliation@flytap.com for evaluation and approval.
Can I produce my own banners/newsletters for use on my website with TAP's affiliate links?
No, we kindly request that affiliates do not produce their own banners/newsletters for use with TAP's affiliate links. We provide a selection of banners and promotional materials on our platform for your convenience. If you have specific requirements or suggestions, please reach out to us at affiliation@flytap.com, and we will be happy to assist you.
