What is Affiliate Marketing?
Affiliate Marketing is an online advertising strategy in which a company compensates publishers for the sale of its products and services by paying them a commission. Publishers are referred to as "affiliates", and the commission they receive is an incentive to promote the company and sell its products on their websites.
What is the TAP Air Portugal Affiliate Programme?
The TAP Air Portugal Affiliate Programme is a programme in which website/blog managers can promote TAP Air Portugal flights, products and services on their websites, redirecting users to the TAP site, generate sales and earn a commission for each sale that is made.
Who can join the TAP Air Portugal Affiliate Programme?
Anyone with a website or blog that can redirect genuine and relevant traffic to the TAP Air Portugal website can join the programme.
Which parties are involved in the TAP Air Portugal Affiliate Programme?
Four main parties are involved:
- TAP Air Portugal: referred to as 'dealer', 'brand' or 'advertiser';
- Platform: the tool used to track, generate reports, payments and list offers and campaigns for the affiliate to choose from;
- You: the webmaster/network, also referred to as 'the affiliate';
- End user: the visitor(s)/customer(s)/subscriber(s) who buy tickets/services/products online at flytap.com.
What kind of websites can register in the programme?
We accept all types of websites as our affiliates - blogs, websites, cashback, promotional code/coupons/vouchers websites, metasearchers - any person with an active online property and with quality traffic can become a TAP Air Portugal Affiliate.
Will I work directly with TAP Air Portugal?
Yes, you will work directly with TAP Air Portugal, in direct contact with the marketing team responsible for the Affiliate Programme.
How can I sign up for the TAP Air Portugal Affiliate Programme?
Is there any fee to be accepted into the TAP Air Portugal Affiliate Programme?
No, there is no fee to register or be accepted into the TAP Air Portugal Affiliate Programme. Registration is free, as is the use of the platform. There are no costs associated with being a member of our programme.
How long does it take to approve my registration?
You can expect to receive an answer from us within 3 business days.
How are sales validated?
Sales (also referred to as "conversions") are validated at the end of each month. We collect all the conversions from the platform used in the Affiliate Programme and validate them against our internal system and accept those that are valid.
Which sales are considered valid?
Valid sales are those in which the user's last click was on the affiliate link (we use the Last Click assignment model) and there is a cookie on the user's machine.
What kind of content is expected to be available on the platform?
We provide banners of always-on campaigns and one-off campaigns, text links, price feeds and promotional codes. You will find all the material you need to start promoting TAP Air Portugal and selling its products and services.
What kind of traffic sources are allowed?
The affiliate can use Cashback, Email Marketing, Display Banners, Coupon Websites and content about travel.
What kind of traffic sources are allowed?
Prohibited traffic sources are PopUp/ClickUnder, SEM, Brand Bidding, Market Places, Doorway Pages, Toolbars and adult content.
Can affiliates do brand bidding?
Affiliates are not allowed to bid on terms related to the TAP Air Portugal brand. This includes variations on terms relating to TAP Air Portugal, product names, spelling mistakes and company URLs. Affiliates must invalidate all brand terms in any PPC activity. These terms apply to all major search engines, including but not limited to Google, Yahoo! Search, MSN, Ask and Miva. Prohibited keywords include, but are not limited to: TAP, Fly TAP, TAP Air Portugal, TAP Airlines, TAP Airline, www.flytap.com and TAP.com.
What traffic sources require prior approval?
You will need prior approval to use the Social and YouTube channels. In these cases, please email us at firstname.lastname@example.org with your request. We will be happy to assess your proposal.
Can I produce my own banners/newsletters for use on my website with TAP's affiliate links?
We prefer affiliates not to produce their own banners. We provide several banners you can use, on our platform. If you would like a banner with different content or layout than the ones we provide, send us an email at email@example.com.