17/08/23
Company honoured at the ninth edition of the Trazee Awards.
The ninth edition of the Trazee Awards honoured TAP Air Portugal as the "Favourite Airline in Europe" for the sixth consecutive year.
Trazeetravel.com, a "sister" publication of Global Traveler, is aimed at an audience aged between 25 and 40, features content from its own readers and is seen as a credible source of travel trends and tips.
The distinction of "Europe's Favourite Airline" places TAP as a benchmark in defining trends and one of the preferred companies among North American millennial tourists.
With more than 500,000 readers, Global Traveler connects brands with US-based frequent travellers. According to MediaMark Research (Gfk MRI), Global Traveler readers have an average net worth of 2.8 million and 5% are CEOs and business owners. The magazine's readers take an average of 18 domestic flights a year and 96% travel abroad regularly, mainly in first and business class. More than 83% look for 4 and 5-star hotels, with an average of 80 nights a year. Every year, Global Traveler awards the GT Tested Reader Survey, the Leisure Lifestyle Awards and the Wines on the Wing (survey on wines in business class and first class).
