Trazeetravel.com, a "sister" publication of Global Traveler, is aimed at an audience aged between 25 and 40, features content from its own readers and is seen as a credible source of travel trends and tips.
The distinction of "Europe's Favourite Airline" places TAP as a benchmark in defining trends and one of the preferred companies among North American millennial tourists.
With more than 500,000 readers, Global Traveler connects brands with US-based frequent travellers. According to MediaMark Research (Gfk MRI), Global Traveler readers have an average net worth of 2.8 million and 5% are CEOs and business owners. The magazine's readers take an average of 18 domestic flights a year and 96% travel abroad regularly, mainly in first and business class. More than 83% look for 4 and 5-star hotels, with an average of 80 nights a year. Every year, Global Traveler awards the GT Tested Reader Survey, the Leisure Lifestyle Awards and the Wines on the Wing (survey on wines in business class and first class).