19/12/22
Two Portuguese historic brands establish partnership.
TAP has established a partnership with Benamôr, a historic Portuguese cosmetics and toiletries brand, which aims to reinforce the portugality that the two companies are proud to promote around the world.
With this partnership, over the next few months all the liquid soaps available on TAP's planes, the creams contained in the toiletry kits in Business class, or the bath and beauty products available in the TAP lounge at Lisbon airport will become Benamôr products.
Benamôr was founded in 1925 by a mysterious apothecary who created miraculous ointments in his laboratory at Campo Grande, no. 189, in Lisbon. His unique beauty recipes were developed and prepared by hand, mixing natural ingredients from Portuguese botany with seductive perfumes. Packaged in art deco tubes, they were an immediate hit among the beauties of Lisbon society, including Queen Amélia, who remained loyal to the brand throughout her life.
The brand created some of the most famous beauty recipes in Portugal, including Créme de Rosto, whose rose extract refines and gives an immediate radiant look to the skin, and Alantoíne hand cream.
With this partnership, TAP not only provides its customers with high-quality Portuguese products, but also fulfils its role of promoting the best Portuguese brands and products internationally.
